Did you know that online shopping is preferred over in-person shopping.
According to a survey conducted by IPSOS, a market research company, no question that online shopping has caught on in India. With only 29% of people in India preferring the touchy, feely often shared experience of shopping in person (despite lines, weather, crowds, parking problems), the fact that 71% prefer shopping online lends testimony to how easy it is or how busy people are!
For those opting for online shopping, 29% prefer shopping on their mobile/smart phone, 27% on their computer and 15% on their tablet. Marketers: regardless of where people shop, make the experience as easy, enjoyable and seamless as possible.
About Ipsos:
Ipsos is the world's third largest market research company. With a presence in 84 countries, Ipsos delivers insightful expertise across six research specializations: advertising, customer loyalty, marketing, media, public affairs research, and survey management.
Visit www.ipsos.com to learn more about Ipsos' offerings and capabilities.
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