"FMCG was the largest industry to witness double digit growth in the last decade. The growth was largely fuelled by an increase in GDP and private final consumption expenditure of the country. Further, the change in demographics, aspirations and demand for convenience products has aided in fuelling the growth. Currently, though the sector is witnessing a slowdown largely led by economic challenges, experts believe the potential of the sector would rebound and continue to outpace the GDP growth of the country," says ICICIdirect.com research report.
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