Sep 02, 2013, 01.49 PM IST
Hero MotoCorp registered a four percent surge in its sales at 4,59,996 units for the month of August. The company's management claims this is on the back of good initiatives that worked despite weak market sentiments.
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Hero MotoCorp sales up by 4% in August
Hero MotoCorp registered a four percent surge in its sales at 4,59,996 units for the month of August. The company's management claims this is on the back of good initiatives that worked despite weak market sentiments.
Like this story, share it with millions of investors on M3
Hero MotoCorp sales up by 4% in August
Hero MotoCorp registered a four percent surge in its sales at 4,59,996 units for the month of August. The company's management claims this is on the back of good initiatives that worked despite weak market sentiments.
In the same month last year, it had sold 4,43,801 units, Hero MotoCorp said in a statement.
Hero MotoCorp Senior Vice President (Marketing and Sales) Anil Dua said: "Registering growth in both retail as well as dispatch sales despite weak market sentiments has come about due to several initiatives undertaken in recent times.
Also read: Maruti Suzuki August sales up 61% at 87,323 units
"Our five-year warranty programme supported by strong communication campaigns and various ground-level activation initiatives have given a boost to our sales, particularly at retail level."
He added that going forward, the industry expects sales to pick up further on account of good monsoons and the festive season.
The company said in August, it launched its operations in Peru, roping in Motocorp SAC - a part of the reputed EFE Group of Peru - as the sole distributor of Hero range of two-wheelers in the Latin American country.
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